The way in which you choose to present your organization’s digital presence in today’s modern society makes a large impression on your overall image. It is important to present your business online to the best of your ability, and your ability can only go so far without the proper knowledge base.
If you’re running a small business, the responsibility of building the organization’s website will most likely fall into your hands. Use the internet to soak up all the necessary knowledge to design a winning website.
Start now, and check out this quick overview of some of the most helpful design tips you can find.
Navigation options should be easy to follow
One of the most basic aspects of a solid website design is navigation that is easy to follow. Web users need a way to move about your content. The most traditional navigation integration is a stationary bar along the top or side of the design.
Check out a great example of a stationary navigation bar, and take a look at this business website’s design. The navigation option is clear and easy to use. Creativity is great, but make sure you don’t lose the simplicity.
Optimize all of your content for mobile access
The mobile web is huge today, and will only continue to blossom. The shift to mobile is nearly universal, and your website’s content won’t hold up without mobile optimization.
The easiest way to set your business website’s content up to display properly on the smaller screen of a mobile device is to integrate media queries into your coding. Media queries will optimize your content in as little as a few minutes.
Social media will spread your content
Social media is a vast outlet for visibility online, and your business website should be a part of it all. In addition to setting up a social media profile for your organization, try adding social media sharing buttons to your website design.
Adding the sharing buttons in strategic locations across your website will offer visitors the chance to share your business content on their own social media profile. Think of it this way; every social media share is a free piece of marketing.
Communication is a top priority
Communication is a huge part of running a successful business operation, and your business website design should support that concept. Encourage communication through design whenever possible.
In addition to adding a “Contact Us” page to your website, add other creative pleas for contact with your web viewers. For example, add a phone number to your homepage, or you can add a “leave a comment” box below each of your blog posts.
Learn all you can about SEO
Search engine optimization is an exceptional foundation for your knowledge of web design. SEO will teach you how to build your content to please Google’s search algorithm and rank higher in the SERPs (search engine results pages).