Learning to build a website is not the most difficult task to conquer, but there are a few things you should know your first time around. Simply tossing a few pictures and descriptions together will not benefit your business. You have to design with purpose, and you may even wish to work with someone like Hooked Marketing to help design and build the perfect website to show your company off to its fullest potential.
Ultimately, you want your business to grow from the addition of a website, so make sure your business website contains the most effective components of success. Here is a brief overview of a few of the most effective and essential pieces of a successful business website design.
Weave social media buttons into your design
Social media is one of the most useful tools at your disposal when you are designing a new business website. You will want to integrate social media share buttons whenever possible. Build a digital bridge between social media and your website.
This excellent example page shows how you can weave in a chance for feedback and the chance to share through social media by simply adding a few interactive elements to the design. Take a look at the sides and the bottom of the example design.
Build a collection of quality content
Quality content draws in readers, and readers share your posts with friends. Get creative, and design a well-written blog to more thoroughly educate people on issues in the industry. Your business blog is also a great way to make your website more visible to more people.
Make time to invest in writing the blog posts. Quality should be the number one priority when composing posts, but it is also a great idea to research ways to incorporate the concepts of search engine optimization into the text of your writing.
Keep the lines of communication opened
Communication is a two-way road in all aspects of life, and business is no exception. Your business website should encourage open communication between your customer service reps and your target audience.
Design an engaging “Contact Us” page on your business website, where people are free to share their experiences, thoughts, and feelings. Getting a peek into the minds of your consumers is a great way to see where you can improve as a company.
Share your company’s mission and goals
You want to create a space on your business website that expresses your company’s main goals and mission statement. Who are you as a business? The “About Us” page of a business website is where this information should be displayed.
Share a short bio about some of the most involved professionals in your business, so web users can get to know the people with whom they are doing business. Building some sort of human connection is the main goal of a well-designed “About Us” page.