Design isn’t the only aspect of marketing that you must consider when trying to promote your brand, products or services. Many business owners and marketers need to consider where they will place their printed products once they’re complete — put them in the wrong spot and your ROI could plummet!
To help ensure you place your ads somewhere where they’ll offer the best ROI, check out this guide. From store window to trade show, read on for advice on maximising your marketing ROI with pull-up banner placement tips.
Event shows
Making appearances at corporate events can mean the difference between success and failure for your company. But, how do you maximise your exposure when you’re surrounded by so many other brands? According to Eventbrite, the UK events industry is worth £42.3 billion and 1.3 million business events are held annually. Corporate hospitality accounts for around £1.2 billion, while exhibitions comprise £11 billion and conferences make up the lion’s share at £19.9 billion!
Use your banners to imprint your logo on a viewer’s mind at your next corporate event. According to a study carried out in the US, participants that viewed print media showed a greater emotional response for it and were able to recall its details better than they could for digital ads. If you want to stand out against your competitors at a major recruitment exhibition and create that bond to entice people to come over, why not design an attractive, descriptive pull-up banner and place it next to your stand? If it’s eye-catching enough, it will draw potential partners and employees to your table where you can begin discussing the key details of your business.
Make the most of this location to increase the chance that your pull-up banner audience will recall your brand after the event.
Populated outdoor area
Is your shop easy to find? If not, you may be losing custom. According to a study published in The Independent last year, employees in the UK are working more overtime than ever before with 60% of those asked stating that they don’t have a good work-life balance. So, few people are likely to spend time searching for your store!
It’s not always simple to snag a prime spot on the high street or in a shopping complex. Even if you’re slightly off the high street, tucked away around a sharp corner or sandwiched between two larger stores; you could run the risk of clients giving up on finding you. By placing your pull-up banner in a location that signposts your building, you can direct your customers, as well as advertise your brand to the general public. Use bold fonts and colours to highlight your address and tell people which other shops you’re next to or opposite so they can quickly work out where you are. If you’re thinking about placing these outdoors, make sure you opt for a quality PVC or vinyl banner to make sure your ad can endure the weather for maximum return on your spend.
Reception
Keep promoting your brand even when your customer has stepped inside your store. The sleek but noticeable dimensions of a pull-up banner will allow it to stand conspicuously in the corner of your foyer or next to your reception desk, while not overpowering the room and making it look cluttered.
Accomplishments matter to customers who are looking for a reason to choose your brand. So, make sure to include how many years you’ve been in business or any other positive facts about your company on your banner. Studies suggest that it can take as little as a tenth of a second for us to formulate an impression of something, which means that you don’t have long to portray your brand in a positive light when your customers steps into your building. Designing an eye-catching pull-up banner that not only features complementary colours — perhaps matching your reception décor — pleasant fonts and nice imagery, but also highlights interesting information about your company might be another helpful marketing factor to convert sales from new customers and boost brand loyalty among current clients.
Have you heard about the ‘decompression’ zone? According to an article by the Economist, the section immediately inside a shop building is where customers typically slow down to assess their new surroundings. As a result, this is a great place for promotional material. Even if you don’t have a reception area, you can simply place your pull-up banner just inside the entrance for the same powerful marketing affect — another way to boost ROI.
Shop window
If you want to grab attention and encourage people to visit your shop, you need to make sure your window is fully promotional. According to store design and display consultant, Linda Cahan, in an article published in Entrepreneur: “Each window should tell a story”. Are you making the most of this key piece of promotional space? If you have floor-length windows, simply angle your pull-up banner so it is clearly visible to people and cars coming from all directions. Or, use a platform to give your advert height so it can be easily seen.
This location is also ideal for driving any special offers you have available at the time. Apparently, 80% of consumers describe themselves as ‘promotion sensitive’? Highlighting a special discount on your pull-up banner placed in your store window will give your offer excellent visibility to help bring foot traffic in-store. Also, research shows that discounts can make it less probable that people will then compare your range with your competitors! Remember to use contrasting colours and large text to highlight your offer on your banner.
Awards shows
Awards shows are very popular events for companies in a variety of industries. But, how can you hallmark your brand when you’re surrounded by competitors at a special event?
Unless the event is very formal, awards shows are great for promoting your brand via banner. However, some are very business-based and can last all day before the awards section takes place in the evening. In which case, use this time to promote your brand on social media and YouTube. A creative, attention-grabbing pull-up banner stamped with your brand logo and key information you want customers or prospective employees to know will work wonders to promote what you do.
Contrary to what some people may believe, print ads stay in the viewer’s mind much better than digital ads. A Canadian study sound that three quarters of people could remember a brand after viewing it via a print media ad. Conversely, only two-fifths were able to recall the company after seeing it on a digital platform. To boost ROI, create a well-structured pull-up banner or two that can act as backdrops to any interviews you hold or videos/photos you take when your staff are at the awards event. Colour, design, content, and imagery are important characteristics — only use complementary colours, clear layouts, insightful text, and high-quality resolutions. Hashtags, contact information and your brand logo are also essentials. Then, share your snaps or videos on social media to spread brand awareness!
Keep these locations in mind when you’re running your next marketing campaign.
Sources:
https://www.uspsoig.gov/sites/default/files/document-library-files/2015/rarc-wp-15-012.pdf
https://www.neurosciencemarketing.com/blog/articles/print-vs-digital.htm
https://www.psychologicalscience.org/observer/how-many-seconds-to-a-first-impression #
https://www.economist.com/node/12792420
https://www.entrepreneur.com/article/223808 https://www.huffingtonpost.com/danny-wong/what-science-says-about-discounts_b_8511224.html
https://www.getelastic.com/coupon-infographic
https://business.tutsplus.com/tutorials/how-to-use-discount-pricing-strategies–cms-28611
https://blog.kissmetrics.com/direct-mail-in-the-digital-age/
