Marketing is a crucial element of running a successful small business operation. The ever changing nature of the world of marketing is something every entrepreneur should understand prior to embarking upon a new business venture.
Keeping up with trends, strategies, and mutating algorithms is challenging. It is important to remain ahead of the curve when it comes to planning a small business approach to marketing.
Take the time to research current marketing trends in a more industry-specific manner, but first, take a moment to read over this short summary of a few of the most popular marketing tips and tricks for small business owners.
Invest time and money in SEO
Becoming a small business owner in the heart of the digital era requires a working knowledge of Search Engine Optimization. It does not matter whether a business functions completely online (or digitally) or whether there are just a handful of brick and mortar locations, it pays to understand the ins and outs of Search Engine Optimization.
A large percentage of online shoppers perform a quick online search before ever purchasing a product. What a company portrays as the face of their operation over the internet often forms the company’s overall image, and SEO will help boost that image in a positive manner.
Produce relevant and enriching content
The way in which a company’s website is designed makes quite a large impact on how effective their marketing efforts will be. People expect to find a certain scope of information on the page, and it behooves designers to provide that information.
Take a look at what a well designed business site can produce. Here is an excellent example of a great use of space. Check it out!
Take time to test the waters
Instead of throwing thousands at a great marketing idea, try starting small. Implement the idea on a smaller scale before pouring any significant amount of money into a larger operation. If the new idea works well, then consider setting aside a larger piece of the budget.
Avoid the use of pop-up ads
Pop-ups are just considered bad form. No one likes dealing with pop-up ads, and even more people have the ability to completely block them from their view. It is a waste of time and money to litter a great page with annoying pop-up ads.
Always account for the mobile market
Another great mistake would be to underestimate the power of the mobile market. Overall, internet users utilize their mobile devices when browsing more often than they use their desktops. Nearly 75 percent of Americans own at least one mobile device or smartphone that is connected to the internet at all times. Let the numbers speak for themselves.